Born From a Doodle, Now Here

How a casual scribble turned into a shipped feature.

The Sketch No One Asked For

It started as a joke — a doodle in the corner of a notebook during a long planning call. No intention, no purpose. Just a restless hand chasing an idea before the brain knew what it wanted.

A looping arrow. A playful frame. Some strange combination of shapes that felt like motion, energy… direction.

It wasn’t a wireframe. It wasn’t even clear. But it felt like something.

The Day It Clicked

Weeks passed. We were stuck trying to solve a dead spot in the user journey — a section that lacked interaction and left users hanging.

Then someone remembered the scribble. We pulled it up, cleaned the edges, gave it context, and suddenly… it solved everything. The shapes gave us layout. The curves gave us flow. The motion implied behavior.

The randomness made it real.

From Doodle to Prototype

Once we started building it out in Framer, the design practically animated itself. What began as thoughtless sketching evolved into one of the most natural interactions on the page. Clients noticed it first: “That transition—feels so intuitive.”

Funny how the brain stores ideas without labeling them. That doodle wasn’t accidental. It was subconscious clarity waiting to surface.

Keep the Page Open

We’ve since learned to treasure those random notes. Not every breakthrough looks polished when it arrives. Many of them come dressed as distractions.

The next great interaction might already be in your margins — born from a doodle, waiting to be taken seriously.