ORVARA
| Playful Microinteractions Lab
Client
DataNest
Year
2025
OVERVIEW
Orvara is a cutting-edge SaaS dashboard platform built to help small businesses track, visualize, and act on their performance data with ease. The goal was to create a clean, responsive interface that makes data less intimidating and more actionable—empowering business owners to make smarter, faster decisions.
Problem
DataNest wanted to break away from the complexity and rigidity of traditional analytics tools, which often overwhelm users with dense visuals and steep learning curves. Their vision was to offer a streamlined dashboard tailored for non-technical business owners—but they lacked a user experience that truly reflected this simplicity. The challenge was to distill complex performance metrics into an interface that felt intuitive and calm, without sacrificing depth or functionality.
Process
We started by interviewing small business owners from various industries to understand how they interact with data—and more importantly, what frustrates them. From these insights, we identified the most essential metrics they needed and the mental models they used to make decisions. This informed our UX priorities from the very beginning. Wireframes were built around simplicity: modular cards, drag-and-drop components, and customizable views. We used low-fidelity prototypes to test the layout and navigation flow early, ensuring that even users unfamiliar with dashboards could find their way effortlessly. We also prioritized accessibility—ensuring visual contrast, clear labeling, and responsive behaviors worked across all devices. As we refined the visual design, we adopted a soft color palette and minimalistic data visualizations, avoiding the intimidating look of traditional dashboards. Microinteractions and tooltips were added thoughtfully to guide users without disrupting their focus. The result was a calm, empowering platform built for clarity and ease of use.
Solution
We delivered a sleek, responsive dashboard that presents vital business insights in a clean, digestible format. The homepage features customizable metric cards, giving users control over what data they see first—whether it’s revenue trends, customer behavior, or inventory status.
Interactive charts with smart filters allow users to dive deeper without getting lost in clutter. Each component was built to be modular, enabling businesses to adapt the dashboard to their evolving needs without extra complexity. Subtle animations and contextual tooltips provide just enough guidance to build confidence with every click.
We also created a light/dark mode toggle, data export functions, and a simplified onboarding flow that gets users up and running in minutes. By marrying intuitive design with robust functionality, Orvara became more than a data tool—it became a daily partner in smarter business decisions.
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