LUNARIA
| Interactive Web Design
Client
Adidas
Year
2025
OVERVIEW
Lunaria is a modern wellness and skincare brand targeting young, health-conscious consumers seeking a natural lifestyle. The project involved designing a full website experience that balanced elegance with clarity, allowing the brand’s values to shine while driving product discovery and conversion. The primary objective was to build a visual identity and user journey that felt premium, yet simple and calming. Go from design to site with Framer, the web builder for creative pros.
Problem
Velmora’s existing digital presence lacked the elegance and refinement that defined its physical products. The website felt outdated, cluttered, and uninviting — which weakened trust and failed to reflect the brand’s premium positioning. Customers found it hard to explore collections intuitively, and mobile experience was especially poor. Velmora needed a digital transformation that matched its luxury standards, simplified user journeys, and built emotional connection through design.
Process
The design process began with a deep dive into Lunaria’s brand philosophy — rooted in calm, nature-inspired wellness. Through competitor research and moodboarding, we defined a visual tone that merged minimalism with a warm, organic feel. The layout strategy prioritized breathing space and intuitive flow, encouraging users to linger and explore without pressure. We mapped a clear information hierarchy to guide users from discovery to purchase, using subtle animations and scroll interactions to evoke serenity. The UI components were designed to feel soft and fluid, aligning with Lunaria’s commitment to natural ingredients and emotional balance. Mobile responsiveness was a key focus, ensuring the experience felt equally tranquil across all devices.
Solution
The final design for Lunaria brought the brand’s serene identity to life through a clean, nature-inspired interface. Soft neutral tones, delicate typography, and flowing section transitions created an immersive experience that reflected wellness and calm. We implemented a modular layout system that showcased product collections, blog insights, and customer stories without overwhelming the viewer.
The homepage featured a dynamic hero with subtle movement, drawing attention to seasonal product highlights. We introduced a guided navigation structure, including a “Find Your Ritual” quiz, to help users explore products aligned with their lifestyle goals. Product pages focused on storytelling — pairing rich imagery with ingredient transparency and sustainability facts.
The result was a website that not only looked beautiful but also guided users gently toward engagement and purchase — reinforcing Lunaria as both a lifestyle brand and a source of trust.
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